Wedding reception table with a hand-lettered menu and place setting
Free tool

How much should I charge? Your real numbers.

Add up a year of real costs and the hours each wedding really takes. You'll see what you need to charge to pay yourself, and what you keep today.

Captured by our founder, John Crozier
"When I was shooting, adding up a year of real costs showed me how little I was taking home. That's what gave me the confidence to charge what I was worth."
John Crozier, wedding photographer since 2006

The numbers filled in are examples to start from, not industry averages. Change anything. Nothing is saved unless you ask us to email your results.

Yearly business costs
Total: $17,050 a year
Costs for each wedding
Total: $700 per wedding
Hours for each wedding
Total: 47 hours per wedding
Your year
Your answer

To pay yourself $60,000, you need to charge about $5,553 per wedding.

That's $2,053 more than you charge now.

See the full breakdownWhat each wedding really costs you, your break-even price, and what you keep per wedding and per hour today. We'll email you a copy.
How we calculate this

Gear per year = gear cost ÷ years it lasts. Yearly costs = gear per year + every yearly cost.

Cost per wedding = yearly costs ÷ weddings + costs for each wedding.

Salary before tax = take-home ÷ (1 − tax rate).

Price needed = (yearly costs + salary before tax − other paid work) ÷ weddings + costs for each wedding.

Break-even = (yearly costs − other paid work) ÷ weddings + costs for each wedding.

You keep per wedding = (your price − costs for each wedding − (yearly costs − other paid work) ÷ weddings) × (1 − tax rate). Per hour = that ÷ hours per wedding.

Weddings needed = (yearly costs + salary before tax − other paid work) ÷ (your price − costs for each wedding), rounded up.

The tax rate is a simple estimate, not tax advice. Inspired by the idea behind the NPPA cost-of-doing-business calculator.

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