Black and white photo of a wedding couple on the beach
GoPhotoCRM

The CRM behind everything. Set up for wedding photographers.

Contacts, couples, pipeline, contracts, invoices, emails, texts, automations and life stages, in one place. Built on GoHighLevel and set up for you from a 10-minute survey.

Captured by our founder, John Crozier
Your pipeline

Every inquiry, from first message to delivered gallery.

  • New inquiry → consult → contract → booked → engagement session → wedding → delivered → review
  • Moves by itself as couples book, sign and pay
  • A second pipeline for every other session: anniversary, maternity, newborn, family, minis
  • Unbooked couples stay in a gentle follow-up, never lost
Wedding InquirySample data
New inquiry · 2
Ava & Noah
Replied in 1 min
Priya & Dan
Instagram
Consult booked · 1
Chloe & Ethan
Thu 7:00 pm
Contract sent · 1
Grace & Owen
Opened today
Booked · 2
Emma & Liam
Retainer paid
Maya & Sam
Venue referral
Wedding delivered · 1
Isla & James
Gallery sent
Automations

The follow-ups you'd never have time to send.

Every message, whether email, text, Instagram or Facebook, lands in one inbox, on your laptop or the mobile app.
  • An instant reply by email and text, in your voice, even during a wedding
  • Follow-ups over 8 days until they book a call or say no
  • Contracts, invoices and reminders sent at the right step
  • Gallery, vendor, review and anniversary emails, all on their own
ConversationsSample data
TextAva Brooks
Is June 14 still open?!
2m
EmailGrace & Owen
Signed! Can we add an engagement session?
1h
Instagram@priya.d
Loved the barn wedding you posted
3h
FacebookLark & Lace Events
Vendor list for Saturday attached
1d
Couples, not just contacts

Both partners, linked. For years.

Life stages turn a wedding client into a client for years: engaged, married, expecting, new baby, family.
  • Both people on the wedding, linked as partners, so both get the right emails
  • Household details stay in sync between them
  • Vendors and venues kept as their own records, with their people as contacts
  • Separated or divorced? One change quietly stops everything for both
Emma & Liam · life stage
  1. Engaged
    Inquiry replies, consult, contract, planning
  2. Married
    Gallery, review ask, anniversary posts and emails
  3. Expecting Coming soon
    A maternity session when they tell you
  4. New baby Coming soon
    A newborn session, only after you confirm
  5. Family Coming soon
    Family sessions for years

Stages move only when the couple tells you, never just because time passed. One switch pauses everything for a household.

Money in one place

Contracts, invoices and payments.

  • Your wedding contract, signed online by both partners
  • Retainer and payment invoices on your branded layout, paid by credit card
  • Packages, retainers and gallery sales on the same couple
  • ShootProof gallery sales added as paid invoices Coming soon
Everything else that's built in

Calendars, forms, pages, reports.

  • Booking calendars for consults and sessions
  • Inquiry forms and landing pages in your brand
  • Email campaigns to any segment of your list
  • Google reviews in one place, replies included
  • Reports on inquiries, bookings and where they came from
Built into GoHighLevel

The features that pay off. Set up for you.

GoHighLevel can do all of this. Almost no photographer has time to set it up, so we do it during onboarding and keep it running.

Know where every lead comes from

Every inquiry is tagged with how it found you: Google, Instagram, a paid ad, a venue, a referral. So you can see which marketing dollars are winning and which are losing. We set up the tracking, the source fields and the reports, because nobody has time to do it themselves.

Bookings and revenue by source in Wedding Central: coming soon

Email marketing with segments

Send the right email to the right people: couples by wedding month, past clients, families, vendors. Not one newsletter to everyone.

14% higher opens and 55% more clicks for segmented campaignsMailchimp, ~11,000 segmented campaigns compared with the same senders' unsegmented ones (2017)

From wedding client to family client

Couples move through their life stages in your CRM: engaged, married, anniversaries, then maternity, newborn and family sessions. The right message goes out at each one, so a wedding client becomes a client for years.

Family-session emails: coming soon

Google review management

See and reply to your Google reviews in one place, and send the review ask after every gallery. More reviews help you show up in local search.

97% of consumers read reviews for local businessesBrightLocal Local Consumer Review Survey 2026 (1,002 US consumers)

Landing pages that make paid ads pay

Send ad clicks to a one-goal wedding page in your brand and voice, not your homepage. GoHighLevel shows visits and conversions per page and can A/B test two versions, so you know what works for your couples.

6.6% median landing page conversion rate across industriesUnbounce Conversion Benchmark Report. Results vary; test on your own traffic.

Your CRM and automations in one place

Every inquiry lands in your pipeline. Follow-ups, reminders, contracts and invoices run from the same system, so nothing depends on you remembering.

Black and white photo of a wedding couple on the beach

Shoot the weddings.
We'll do the work that books them.

Book a demo call